Archive for the ‘News’ Category

Content will be king

Posted by family on December 8, 2009  |   Comments Off on Content will be king

pollen1With the need to deliver more and more content-based campaigns in the near future we’re joining forces with Pollen, a London based film production company who specialise in producing all sorts of thought provoking and stimulating content for the web. Formalising a relationship now with someone in this field means we’ll be able to move quickly and cost-effectively on all your content needs. We’ve already produced work for a number of London-based clients and expect this trend to continue at apace. To find out more drop Ian a note.

Overgate 12 Mums of Christmas

Posted by family on December 3, 2009  |   Comments Off on Overgate 12 Mums of Christmas

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Our new multi-media Christmas campaign for Overgate Shopping Centre in Dundee has launched using a heady mixture of TV, 48 and 6 sheet posters, radio, press and social media. The campaign is based on the premise that Overgate understands people’s needs at Christmas, primarily Mums who have to take on many different roles over the festive season.

Kylie Wilson, Marketing Manager of Overgate, said, “Using the many different media channels available allows us to communicate at every level – from the broad reach of TV right down to the more intimate tweets from ‘Overgate Mum’. I’m delighted with family’s fully integrated approach.” It’s been very well received within our industry and, most importantly, by all those busy Mums in Dundee.

CRUK and Healthier Scotland Sunbed Campaign

Posted by family on December 14, 2009  |   Comments Off on CRUK and Healthier Scotland Sunbed Campaign

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Did you know that from 1st December it is illegal for operators to allow under 18s to use sunbeds in Scotland? With this in mind, CRUK and Healthier Scotland asked us to devise a new campaign about the perils of sunbed use – something we were more than happy to help with. The creative message centred on how using a sunbed just once a month or more could change someone’s plans dramatically. A tricky young audience to reach (who think “it won’t happen to me”), we used a series of 6 sheet posters in shopping malls across Scotland, as well as a digital version displayed on the big screens in Glasgow and Edinburgh train stations. Click the image below to see it on YouTube.

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