Archive for the ‘News’ Category

Big Bus Challenge Just the Ticket for Crimestoppers

Posted by family on October 27, 2011  |   Comments Off on Big Bus Challenge Just the Ticket for Crimestoppers

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This summer, CBS Outdoor in association with Campaign gave every advertiser, agency and creative in the UK a challenge: to create great bus advertising for a national or regional advertiser. Of course Family had to get involved.

Entering into the Big Bus Challenge’s Regional category, we created a bus rear and side for Crimestoppers’ campaign against knife crime – encouraging the general public to help put an end to knife crime in Glasgow by reporting knife carriers.

We felt a knife crime campaign would be particularly appropriate for this competition. After all, what better medium than bus advertising for this knife crime message? The bus weaves its way through the very streets and towns where knife crime is prevalent. Our target audience can act there and then, be vigilant and report any suspicious behaviour.

The bus stop analogy in our creative treatment also allows for a ‘personalised’ message. This is not a blanket, distant and general message. It is happening in your area, on your streets where you live, shop, go to work. And we need to do something about it. Now.

Our efforts were clearly well received: out of over 650 entries to the competition, we successfully made it to the shortlist as a Regional Finalist.

If you’d like to have a look at the other short- and long-listed Big Bus Challenge 2011 entries, please click here

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Fountainbridge Comes Alive with Mr Springside

Posted by family on October 27, 2011  |   Comments Off on Fountainbridge Comes Alive with Mr Springside

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Early last month, to promote the release of 43 new apartments at The Foundry, Springside, Fountainbridge literally ‘came alive’ with a special new resident – Mr Springside.

An eye-catching character sporting a distinctive grass suit, Mr Springside was created as part of the ‘Fountainbridge Comes Alive’ campaign, which celebrates the next phase of the successful transformation of Fountainbridge into a vibrant new city-centre neighbourhood.

Central to this exciting regeneration is our client: Springside. When complete, the Springside development will provide 600 new homes and 140,000 sq ft of office space and shops – all set in an 8 acre landscape of parks and open spaces.

The latest stage of the development is The Foundry, which consists of 43 newly available one-, two- and three-bedroom apartments. Throughout the first week of The Foundry’s launch, Mr Springside turned heads across Edinburgh’s city centre as he strolled around in his sunglasses and strikingly unique tailored grass suit. In keeping with his professional character, he spent most time in the city’s bustling financial district – just a stone’s throw away from the Springside site. He used every opportunity to hand out his intriguing ‘business cards’, which not only invited people to view the Foundry showflat, but also included a QR code leading to a competition to win an iPad 2.

He proved very popular, with multiple passers by approaching him, talking to him, touching his suit, and taking his photo. He was a particular hit with the ladies, as the photo below demonstrates…

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In addition to appearing out and about, Mr Springside also began tweeting from his very own Twitter account: @MrSpringside. Via his tweets, Mr Springside keeps his followers up to date on developments in Fountainbridge and at Springside, and lets them know just how great it is to be living at the newest and most stylish address in Edinburgh.

Although the Mr Springside ambient is now over, he lives on via his appearances in Springside’s press and online advertising, and his Twitter account. And who’s to say he won’t make another live appearance in future?

To find out more about The Foundry at Springside visit www.springside.co.uk, and don’t forget to follow @MrSpringside.

Family Tackles Edinburgh Rugby Brief

Posted by family on October 27, 2011  |   Comments Off on Family Tackles Edinburgh Rugby Brief

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Couldn’t resist the title for this article. But we’re pleased to announce our campaign for Edinburgh Rugby is up and running and making an impact – quite literally.

Edinburgh Rugby, who play at Murrayfield Stadium, have allowed fans to stand pitchside while watching the games in an effort to get fans ‘closer to the action’ and create a better match day atmosphere.

And it was this that we based our the work on. The multi-channel campaign ‘GET IN THERE’ can now be seen throughout Edinburgh on posters, press, leaflets, website, SMS, online videos, even stadium announcements.

If you happen to be reading this article before Friday 18th November and you’re in Edinburgh on the Friday night then GET IN THERE and catch Edinburgh Rugby v Racing Metro at 8pm. It’s well worth it.

Bitrex in the pink

Posted by family on October 27, 2011  |   Comments Off on Bitrex in the pink

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There’s nothing we enjoy more than getting our clients the results they want – and deserve. Which is why we’re delighted to announce that Halfords, Britain’s leading car product retailer, will be including Bitrex in their own brand of winter car care products as of this year.

Bitrex, produced by our client Macfarlan Smith, is the world’s most bitter substance. Just a tiny amount added to everyday household or car care products will make them extremely unpalatable, thus helping prevent young children from accidentally swallowing the harmful chemicals they contain.

Here in the UK, our newly severe winters mean that the market for screen-wash and antifreeze products is growing substantially. Earlier this year, Bitrex identified an opportunity to ensure these products would be safe if they fell into the wrong hands. But there was a challenge: without a big budget, how could they get the attention of the large retailers’ key decision makers?

Cue Family.

We knew the target audience consisted of extremely busy individuals who are targeted by numerous pieces of communication every day. We knew they would only take time to consider something that engaged them and demonstrated a clear tangible benefit to the sales, profit margins or brand image of their organisation. The successful strategy to target these people would be one of personalised, one-to-one communication. And it had to be something more interesting than a traditional letter and corporate brochure. Continue Reading…

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