Family Branding Portfolio

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Branding is a core strength at family – and possibly one that we should shout about a bit more. We have tried and trusted ways of taking brands apart, interrogating them and finding out what makes them tick: and what makes them relevant in the eyes of the consumer.

Carnegie College is a prime example of how our branding work follows the same family ethos – bold, brave, effective. Previously known as Lauder College, Carnegie came us to us looking for a brand re-fresh. We gave them more than that. With good reason we changed their name and gave them a robust positioning for the future. After picking up numerous effectiveness and creative marketing awards, Carnegie College has never looked back.

To find our more about our approach to successful branding call Ian Wright on 0131 553 8666 or email

Family Branding Portfolio
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