Early last month, to promote the release of 43 new apartments at The Foundry, Springside, Fountainbridge literally ‘came alive’ with a special new resident – Mr Springside.
An eye-catching character sporting a distinctive grass suit, Mr Springside was created as part of the ‘Fountainbridge Comes Alive’ campaign, which celebrates the next phase of the successful transformation of Fountainbridge into a vibrant new city-centre neighbourhood.
Central to this exciting regeneration is our client: Springside. When complete, the Springside development will provide 600 new homes and 140,000 sq ft of office space and shops – all set in an 8 acre landscape of parks and open spaces.
The latest stage of the development is The Foundry, which consists of 43 newly available one-, two- and three-bedroom apartments. Throughout the first week of The Foundry’s launch, Mr Springside turned heads across Edinburgh’s city centre as he strolled around in his sunglasses and strikingly unique tailored grass suit. In keeping with his professional character, he spent most time in the city’s bustling financial district – just a stone’s throw away from the Springside site. He used every opportunity to hand out his intriguing ‘business cards’, which not only invited people to view the Foundry showflat, but also included a QR code leading to a competition to win an iPad 2.
He proved very popular, with multiple passers by approaching him, talking to him, touching his suit, and taking his photo. He was a particular hit with the ladies, as the photo below demonstrates…
In addition to appearing out and about, Mr Springside also began tweeting from his very own Twitter account: @MrSpringside. Via his tweets, Mr Springside keeps his followers up to date on developments in Fountainbridge and at Springside, and lets them know just how great it is to be living at the newest and most stylish address in Edinburgh.
Although the Mr Springside ambient is now over, he lives on via his appearances in Springside’s press and online advertising, and his Twitter account. And who’s to say he won’t make another live appearance in future?
To find out more about The Foundry at Springside visit www.springside.co.uk, and don’t forget to follow @MrSpringside.