The Foundry breaks the mould

Posted by family on February 10, 2014  |   Comments Off on The Foundry breaks the mould

The Foundry at Springside

Following a sell-out first phase of apartments, The Foundry at Springside has now successfully rented out its second phase in less than 4 months.

Developed by our client, Grosvenor, the 46 high spec apartments were released in August 2013, geared exclusively towards the private rental sector.

Grosvenor recognises that, today, people value choice more than ever. They want flexibility – to be able to move around and travel the world. But they also want the best.

To meet this demand, Grosvenor decided to bring something different to the market: a trusted and credible landlord offering flexible longer-term lettings, with exemplary customer service and a high quality product. Rental packages were tailored to suit individual requirements, with options including furnishings, parking, and different lease lengths.

Working closely with Grosvenor and their lettings agent, DJ Alexander, Family created a campaign identity and provided a clear communications plan with a focus on the media channels that proved most effective during the previous phase. Activity kicked off with a highly successful teaser campaign offering a pre-registration opportunity, which generated numerous notes of interest. Communications included an attractive new brochure, outdoor signage, a well-targeted email marketing campaign, and PPC advertising.

The Foundry Rental Campaign

The rental move was a first of this nature for Grosvenor in Scotland, and the response has been astounding. All 15 apartments in the first stair pre-let 2 weeks prior to completion, enabling early release of the second stair, and all 46 had been snapped up by the end of the year.

The Foundry forms part of the wider £200-million Springside development in Fountainbridge. When complete, Springside will consist of over 600 new homes, office space and shops, all set in 8 acres of landscaped grounds. To find out more about Springside and keep up to date on future activity, visit

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