At family we have made many tv commercials. You hear a lot of horror stories where commercials have gone wrong and the client is unhappy with the final results. At family this has never been the case (touch wood). We have an excellent record in producing tv commercials and making sure our clients are very happy with the outcome. One of the reasons for this is our methodical approach and making sure our clients understand, and are comfortable with, every decision that is made at each stage of what can be a complicated process. It’s so important that you communicate every single thing, big or small. This same approach applies when making radio commercials. Our ‘no surprises’ policy works every time.